Tuesday, January 29, 2008

Cultural and Social influences on customer behaviour

As someone from South Asia, It has always amazed me how varied the taste palate of the average American is. The average american enjoys very varied tastes, from "bland" european styles, to raw fish from Japan, to the spicy stuff from South and South east asia. I personally know of very few people from South Asia who enjoy such a varied taste palate. We generally tend to like similar food, hence cuisines like mexican, thai, arabic, persian, lebanese, jamaican food is very popular.

Also, people from South Asia tend to cook a lot more at home and hence infrequently eat out as compared to people from America, Europe or Japan.

1 comment:

Girish said...

When I say American, I mean someone who is wholeheartedly ingrained into the american way of life which is very unique. There are Hispanic Americans or Indian Americans who still maintain stronger roots to their country of origin, and hence arent "americanized"